GreenwashScorecard
Assess and strengthen your environmental claims.
Test your claims in minutes. Scorecard Lite offers a quick self-assessment to help you understand how your environmental claims stack up.
Join our Early Adopter Programme to test the tool, provide feedback, and help shape its development for assessing environmental claims.
What is greenwashing?
Greenwashing happens when businesses present products, services, or practices as greener than they really are. This could involve overstating environmental benefits or leaving out key information, creating confusion and eroding trust.
As awareness of environmental issues grows, so does the importance of honesty. Clear, truthful claims don’t just protect consumers—they also strengthen reputations and drive real change.
What is the Greenwash Scorecard?
The Greenwash Scorecard is designed to help businesses and consumers navigate the complexities of environmental claims. Currently, the tool provides a self-assessment score out of 100, aligned with the principles of the Green Claims Code.
While still under development, our aim is to offer practical guidance to identify areas for improvement. Your feedback will be vital in shaping the tool into a trusted resource for promoting transparency and confidence in environmental messaging.
Test a claimEarly Adopter Programme
The Early Adopter Programme is all about collaboration. By involving businesses and industry professionals in this testing phase, we’re working to ensure the Greenwash Scorecard addresses the real-world challenges of communicating environmental claims.
Your input will play a key role in refining the tool, making it more effective, and setting a higher standard for transparency across sectors.
Join the programmeSupported by Innovate UK
This project is made possible with funding and support from Innovate UK, the UK’s innovation agency. Innovate UK drives cutting-edge projects that address key challenges, and we’re proud to have their backing in developing the Greenwash Scorecard.
Visit Innovate UK